“All great leaders communicate in the same way. They always start with the WHY.” That’s what Simon Sinek points out in his incredibly successful book named – guess what – Start With Why. And that’s also what he talks about in his beyond popular TED Talk, which, by the way, has been viewed more 27 million times.... Read More
We already gave you some really good reasons as to why you should have an explainer video on your landing page. And sure, where there is a WHY there is a HOW, which tells you the simple rules to keep in mind to have your explainer video enhance your landing page performance. 1. Top position Position your explainer... Read More
Although “must-have“ sounds a bit as if an explainer video is a regulation, we don’t want to force you to embed a video on your landing page. But because we have your best interest at heart, we’ll provide you with some advice for morphing your website into a fertile channel. And of course we aren’t only... Read More
Take a look at this great example of emotional writing: “As he rubbed his clammy hands together intensely, Mark slowly paced around the dim-lit studio apartment. His heart palpitated as he impatiently waited for the news. Would she make it? Was this the beginning of the end? He sat on the aged and floral couch, cued... Read More
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